Just checked mine. Every third post was a sponsored ad. This is why I have mostly stopped going on Instagram.

I see. It’s at least every fifth for me. An there’s some cases where it’s 3 or 4. Depends on what content they’re sandwiching.

Second post is always an ad. There’s an ad before they tell you you’re all caught up. And it looks like followed tags effect that ratio as well.

For a print publication, maybe.

If you go above 50% ads, some print pages will be ads on both sides, and both may easily be ripped out and discarded--the earliest ad-blocker tech.

Back in the late 80s and 90s, there was the magazine Computer Shopper that was easily 90%+ advertising. It was incredibly popular.

That was because it was the only way people could buy computers that weren't pre-selected by Compaq, Dell or IBM. It was a 100% paid-placement catalog.

Pretty quickly I figured out that articles by Steven J Vaughan-Nichols were worth reading and the rest were generally not. But the ads were what we were looking for.

Adorable that you think they would be satisfied at 50% ad content!