I'm pretty sure that Starbucks, Google, Microsoft, Amazon and, I might be mistaken here, Facebook, have all been pulled up on this type of financial engineering in the UK before.

If you want to believe that these companies genuinely generate these kind of profit levels for their UK operations that's up to you, but I don't think that belief is based on evidence.

All companies shift profits to home office do you think Land Rover USA is showing profits? Or UK banks in other countries show huge local profits?

I believe that that is what we call "low hanging fruit" or "bang per buck". Is there more to your position?

There is no position thats how world economy works Google is shifting profits to it's home office and HSBC is doing same thing. You start taxing Google on UK revenue US will start taxing UK companies on their US revenue.

small companies simply cannot pull the kinds of tricks the big corporates that have dedicated staff at HMRC can. EDIT: the big ones are not being singled out, they are the only ones doing this shady stuff

And thus Apple is a good public target for this common problem because laypeople can better understand their financials than, say, Kraft foods.

If you want to shift to taxing on revenue you do realize will be at net loss ?

I don’t know what you’re looking for me to say here. I didn’t say anything about taxing on revenue.