Why is Stack Overflow trying to start audio?

Re:Why is Stack Overflow trying to start audio? by NikolaNovak on Wednesday June 26, 2019 @11:01PM (#20291406)

But... Shouldn't smaller sites find it *harder to gain attention of publishers and obtain bespoke ads?

In my mind major respected operation like SO should have an easier job. I interpreted OP to imply "nobody is big enough to run bespoke ads".

I guess I don't have metrics for it and my impression that's clearly a more reliable investment of one's advertising dollars is a mistaken one :-/

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Re:Why is Stack Overflow trying to start audio? by scarface74 on Wednesday June 26, 2019 @11:09PM (#20291428)

It’s the whole “1000 True Fans” method of making money. If your company can stay small, it doesn’t take as much to have a sustainable “lifestyle business”.

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Re:Why is Stack Overflow trying to start audio? by dragonwriter on Thursday June 27, 2019 @09:16AM (#20294068)

> Shouldn't smaller sites find it *harder to gain attention of publishers and obtain bespoke ads?

I suspect there's a demand problem: while a bigger site might be better at gaining the attention of those buying non-network ads, there may not be a sufficient volume that is even considering buying ads in that market to support a larger site, and changing that takes either more or bigger sites than even SO.

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