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Re:Steal Million Dollar Homepage Pixels by Cthulhu_ on Monday June 17, 2019 @09:54AM (#20202949)
What Google has done over the years is thwart some of the scummy SEO practices by penalizing websites that do it; a big part of current-day SEO practices are to make your website conform to web and content standards. Basically, turn it into a decent site.

There's still the black market SEO where people hire spambots to send links, but that's been thwarted / voided by just adding a nofollow to links in user generated content like comments.

Re:Steal Million Dollar Homepage Pixels by mcnesium on Monday June 17, 2019 @10:38AM (#20203415)
but then you wouldn't do "search engine optimization", but rather proper web engineering.
Re:Steal Million Dollar Homepage Pixels by Jorsiem on Monday June 17, 2019 @11:51AM (#20204189)
SEO has become an ambigous, all encompassing term. "Proper web engineer" is now a subcategory of SEO.

Also "proper web engineering" doesn't exactly roll off the tongue.

Re:Steal Million Dollar Homepage Pixels by dredmorbius on Monday June 17, 2019 @12:07PM (#20204394)
PWE -- peewee.
Re:Steal Million Dollar Homepage Pixels by bduerst on Monday June 17, 2019 @01:45PM (#20205492)
The point is there's a Venn diagram where these two standards overlap.