Yes, I think it was a great ad campaign. A much inferior airforce posed serious trouble to a big power thanks to their great product.

To be fair, Israel also advised Argentina on air-to-sea surface attack tactics that proved to be seriously good.

> A much inferior airforce posed serious trouble to a big power thanks to their great product.

There's no denying their effectiveness in this example, but then the context was the UK was fighting a conflict halfway across the world and without air superiority. Take away either of those elements and the Super Etendards were likely to have been obliterated long before their Exocets were within range.

Nobody said it was an easy conflict to fight for the UK. But Argentina was also ill prepared. They should have waited a few months till they received a whole batch of Exocets, which was already bought and in production. With many Exocets, they could have launched a saturation attack which would have caused serious damage to the British fleet.

Furthermore, waiting would have meant the islands would have entered Antartic winter shortly after invasion, giving them many months to dig in and prepare for UK Task Force landings.

It was a gamble to distract from problems at home.

There where probably career officers raising all the issues you did and more but it didn’t matter.

It’s interesting to speculate what thatcher would have done had the Argentines managed to sink enough ships to end the first Task Force, we where already fighting at our limits (which showed just how poor our equipment and spending was, lions lead by donkeys still applied), force project is hard, force projection for a 2nd rate power (if we class superpowers as 1st rate) at best is ridiculously hard.