Windows is a 2nd class citizen when automation is concerned IMO.
I believe Azure is feeding off of enterprises who are 15 years behind everyone else.
Windows as a platform cannot possibly keep up with the fast moving changes required by containers and that ecosystem. The only way Azure is competing is offering Linux based systems.
</2 cents>
Only for those that don't bother to learn how to do it the Windows way.
My Windows 2000 deployments already had plenty of automation scripts.
It is hard to state that it worked, specially when AWS and Azure also offer Docker and Kubernetes deployments.
On Microsoft's case it is even supported directly from Visual Studio.