I find it funny when the ad tech clearly doesn't have enough data points. I get weird ads now (on platforms where I can't block them, of course). Usually it's a drop shipped aliexpress product from a forgettably named shopify front, recently a lot of eczema treatment ads (I don't have eczema), and today I got a bayer aspirin ad. The last time I bought aspirin was 3 years ago when I had a headache and bought the biggest strongest bottle they had at CVS, generic of course.

Who even clicks on internet ads? Grandma? Kids? People who weren't on the internet when clicking a banner ad gave you malware? My family has been blocking ads since 2005, I wonder if advertisers even know if their ads are being blocked? If I were Zuckerberg, I'd lie all day about my engagement numbers, because why wouldn't you? Hire a Russian click farm to get your numbers, your board of trustees probably isn't tech literate enough to tell the difference and that's good enough to keep the stock afloat.