Well, I'd say it has more to do with having billions of dollars to throw at the effort, and a small but enthusiastic niche of tech folks with good salaries and an appreciation for pretty touchscreens and no real concern about driving dynamics. Followed by some image-seekers who hope that a Model 3 in their driveway could be mistaken for a Model S.

Sales are already faltering and money is getting very tight over at Tesla; one of the reasons I opted out of buying a P3D and instead am waiting for a Model Y is because by the time that hits the markets we'll have a better idea on whether Tesla has a real future or not.