You’re interacting: you have your controller, the steering wheel, and you are manipulating an object, the car, and the computer inside your car is using sensors to determine how you are performing inside your environment, and providing you with virtual information combined with real world information so you are better equipped to do your job, than without the additional information augmented to you reality.

Or you could see it as concrete real world baby step ? It's AR for the car to interact with, through a steering but still interaction.

I, personally, find that more interesting than VR toy/game I've seen so far.

I mean.. technically everything in AR is lines drawn on a screen right?