https://en.wikipedia.org/wiki/Philosophi%C3%A6_Naturalis_Pri...

You mean romanize? And not just on the surface (latin alphabet), but even using the actual word from latin (which is already romanized greek I guess) and of course all the related living languages...

edit: I always felt strange naming a software exactly the same name (in many language) as the field it operates in. Like naming a music creation software Music, or a biology related software Biology, etc. It is like equates the software with the whole field, suggesting that there is no difference between the software and its disclipine. It is a marketing trick that have a bit of bragging side, but of course it is common pattern, e.g: https://www.amazon.co.uk/I-Am-Football-Zlatan-Ibrahimovic/dp...

(Though in this case the intended meaning is probably a little closer to "build mystique surrounding.")

I agree with your point about naming a product to cover the whole field. It does seem off-putting--although I think examples of it are pretty rare. (In fact, I can't think of any off hand...) In this case, "Mathematica" is far enough from anyone's ordinary English usage that it doesn't fall into that category for me. I don't believe I've ever heard anyone say the word "Mathematica" to refer to anything other than the product. It would be a different story, of course, if it were just called "Math."

Ok, I see. But it is not true for a large(not english speeking) part of the world. It is like calling your "pineapple" software Ananas[1], you just romanticize it in a small region while interfere with traditional word usage in the other part. [1] https://www.reddit.com/r/MapPorn/comments/2pp0s6/pineapple_p...

IIRC Microsoft did this (Word, Windows) with hope that the press would feel the need to use “Microsoft” to disambiguate, improving brand recognition.