* User accessible features like the tmux integration (look at this: https://www.iterm2.com/documentation-tmux-integration.html)
Just to mention a few advantages.
Of course most of the awesome apps like tmux just need you to learn a bunch of new commands but I can't imagine myself doing that a lot over my whole lifetime.
Some things I just want to use without a steep learning curve and apps like iTerm2 prove that this is possible.
I use the shell a lot since many years but I'm far from using it the way I could imagine it in the 21st century (the shell is still the superior interface for computers in my opinion but I'm afraid this topic didn't really get much attention & innovative approaches in the last decades).
Example, I don't know about a terminal on linux that both works as a drop down terminal (quake-like) & supports inline images.
Or split screen & password manager.
That was the REPL of non-UNIX graphical workstations of uore, and inline images was naturally part of it.