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A comment on Is The NFL Keeping Cable/Satellite Companies In The TV Business?. Parent comment

Re:Is The NFL Keeping Cable/Satellite Companies In The TV Bu... by adestefan on Monday December 06, 2010 @06:44PM (#1977328)
I wonder how many DirectTV subscribes would jump ship if they lost Sunday Ticket.
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Re:Is The NFL Keeping Cable/Satellite Companies In The TV Bu... by vsprabhakara1 on Monday December 06, 2010 @07:25PM (#1977459)
DirectTV has a strategy of using sports as an acquisition/retention tool, and paying handsomely for it. They also have exclusive NCAA Tournament content - like being able to watch 4 games at once on your TV. Sunday Ticket is the biggest driver here, though, for sure.
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