Re:Is The NFL Keeping Cable/Satellite Companies In The TV Bu...
by adestefan on Monday December 06, 2010 @06:44PM
(#1977328)
I wonder how many DirectTV subscribes would jump ship if they lost Sunday Ticket.
Re:Is The NFL Keeping Cable/Satellite Companies In The TV Bu...
by vsprabhakara1 on Monday December 06, 2010 @07:25PM
(#1977459)
DirectTV has a strategy of using sports as an acquisition/retention tool, and paying handsomely for it. They also have exclusive NCAA Tournament content - like being able to watch 4 games at once on your TV. Sunday Ticket is the biggest driver here, though, for sure.
I think the NFL has the tendency to sign big exclusivity contracts, given that the only way to watch out of market games is through DirecTV.