If I break down my spending, most goes on food (I have no rent/mortgage), the next biggest item are essentials like utilities/council tax/bills, then car bills (insurance, petrol, repairs), then the kids then personal luxuries for me and my wife.
Marketers might shape how I spend my food budget (ie on which brands/products) but I still need food. Marketers influenced my choice of car, but I still need a car with certain qualities (big, room for kids and bikes, reliable). If I had to pay rent, a vast portion of my income would go on that - how is this being influenced by marketers?
If PR/advertising/marketing became illegal tomorrow, people would still continue to spend most of their income on a place to live, food to eat, utilities, a car and their kids education.
Keep in mind that marketing also influences other people, including those whose opinions you value.
If PR/advertising/marketing became illegal tomorrow, people would still continue to spend most of their income on a place to live, food to eat, utilities, a car and their kids education.
Yes, and the commercial entities providing those services would have devised ways to influence you despite all those restrictions. Unless you’re talking about North Korea style society, where marketing is replaced by propaganda.
But perhaps instead of buying the cheap Japanese one, I bought the expensive German one. So marketers persuaded me to spend 20% more?
The idea that marketers are somehow controlling people’s lives assumes that without marketers, we’d all be living some kind of radically different lives. I doubt we would.
Of course fuel-efficiency complicated matters a bit, but in an efficient economy, engines may be replace.
Exactly. There are basic needs and there are desires. I’m talking about the latter. Note that to afford that extra 20% you might need to modify your life in some way.
On top of this, the commodification of basic essentials like housing constantly drives prices up to meet productivity levels. So, we're being more productive, but expenses are growing to match because, well, the invisible hand wants it that way, and who are we to argue?