Not only this, but the capitalists talk of economic free choice, but you can't just go "start a business"...you need capital. And you can be lucky enough to already have it, or you need to convince someone to give it to you. In essence, we're all either lucky, forced to beg for capital (ie, someone else making decisions for you, there goes "freedom"), forced to sell our labor for less than what it's worth, or live in a van. But, hey, we have 2000 different refrigeration options, yay...

On top of this, the commodification of basic essentials like housing constantly drives prices up to meet productivity levels. So, we're being more productive, but expenses are growing to match because, well, the invisible hand wants it that way, and who are we to argue?