Good point. I live in an area that has broadband availability, and I choose to be on Comcast’s cheapest tier (18/3) because I don’t need faster speed and it would cost $250/yr to be at a higher tier.

If there were more competition (Comcast has a monopoly in western SV), prices would likely be lower and I’d probably be at/above 25mbps for the same price I’m paying now.