>That's 43.5 billion right there.
Apple's filings show that less than one half of one percent of their revenue comes from the entirety of the MFi program, which includes not just the first-party cables they make, but every single licensed iPhone-compatible accessory of any kind anywhere in the world.
It seems silly to me to think that Apple would jeopardise the value of the number one consumer electronics product on the planet, the product that produces 60% of their revenue, by nickel-and-diming customers on cables.
Re:What Finally Killed AirPower
by Tempest1981 on Saturday March 30, 2019 @04:48AM
(#19528483)
The authentication chip inside each cable drives up the price, I suspect:
https://www.extremetech.com/electronics/136947-apples-mega-c...
And the video dongles do transcoding, IIRC. https://panic.com/blog/the-lightning-digital-av-adapter-surp...
Who is buying $19 Apple branded charging cables? I guess if consumers want to lean into every minor expense it's hardly fair to blame the company for taking their money... Clearly they were eager to give it to someone in a hurry.
Assume for every phone or iPad they sell, they average one extra cable (for work, for the car, because it breaks, whatever..)
Apple charges $19 for an extra cable. Assume it costs them $2 to make the cable (and it probably costs much less).
That's 43.5 billion right there. Which even for Apple is not small potatoes. Especially because cables are probably their highest margin product.