Microsoft is currently the largest company in the world by market cap.
It's just a general perception, as a casual observer, that Microsoft has been ceding lots of territory lately and not really gaining much.
Definitely going to disagree there. While Google has done more work on commercializing piss-poor AI, MS Research has been at the forefront of AI research since before Google learned how to make money. Google is definitely the second fiddle when it comes to AI research, and it's not even close.
Which reminds me. I knew some folks who worked at Microsoft who used to talk about open source as if it was cancer - in 2005. Now they display equal enthusiasm for the opposite view. If you have actually seen it, it looks quite like a comedy scene from one of those movies which spoof corporate life, where all employees act gung-ho no matter what.
> Amazon (and possibly also Google?) has it beat in cloud services
No, not google.
How do you define a Tech giant?
By Market cap they are #1. Here are top 5.
1. Microsoft $895B 2. Apple $888B 3. Amazon $867B 4. Google $816B 5. Facebook $473B
They have been in top 3 for last 30 years with a robust business model. They missed on Mobile and search but hey it would be hard for any tech company to top in each market.
How so? According to NASDAQ, MSFT is valued higher than all of the FAANG companies. It's north of $900B right now.
As of right now, MSFT market cap is $895B and AAPL is $888B. Some underdog!
lol
They sure do a lot of things right lately though.
Microsoft is a relative underdog now (among the tech giants). Underdogs tend to benefit more, personally, from the greater good, and also have less clout with which to push others around. This makes them come off as being more humble, and if they're smart they lean into that image in their public relations. Just look at AMD and T-Mobile.
With this move Microsoft is trying to fertilize a shared resource, investing some of its own money but also hoping to pressure Amazon - the company it's trying to get a leg up on - to invest alongside it. Amazon has less need for the shared resource and would have to contribute a greater amount to it. On top of that, Microsoft gets some positive PR. It's a smart move.
Edit: I've been informed that Microsoft is currently #1 in market cap, so not an underdog overall. They feel like an underdog in most isolated product categories, but maybe this really is purely a PR move.