Re:Why Does Apple Offer Free Engraving?
by fuxx0r on Saturday November 27, 2010 @01:11PM
(#1945463)
I think another point is, that the most people wont buy a used engraved ipod. Maybe they prefer a new one instead a used one.
[ Parent
| on HN ]
Did you read the article? That was the entire point.
Wouldn't the market adjust for this fact? There is less demand for engraved iPods, therefore the price for them would be lower. If I was in the market for a used iPod, I sure wouldn't mind buying an engraved one if it was $50 or $100 cheaper than the non-engraved kind.
If anything, Apple is encouraging a used market, by artificially creating a lower-end used market.
If Apple really wanted to prevent a second-hand market for iPods, they'd do something like permanently lock an iPod to a specific iTunes account.