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Re:Why Does Apple Offer Free Engraving? by xenophanes on Saturday November 27, 2010 @12:47PM (#1945397)
I thought the main reason was obvious: it's only available if you buy from Apple directly, not from, say, Amazon. Apple makes more money when you buy from their store instead of a third party.
Re:Why Does Apple Offer Free Engraving? by seanalltogether on Saturday November 27, 2010 @01:09PM (#1945452)
This makes far more sense. Second hand markets for computers aren't really that big anyway. Everyone wants the latest and greatest.
Re:Why Does Apple Offer Free Engraving? by akgerber on Saturday November 27, 2010 @02:44PM (#1945691)
Apple products have very strong resale values. Check your local craigslist.
Re:Why Does Apple Offer Free Engraving? by sudont on Saturday November 27, 2010 @02:51PM (#1945707)
Disappointingly the monitors as well. It sucks to have to buy an old monitor for 200% more than something else that year for the colors to look good and not have to fuss with ICC calibration when working dual-monitor on a laptop.
Re:Why Does Apple Offer Free Engraving? by chunkbot on Saturday November 27, 2010 @03:10PM (#1945757)
Maybe this is why an Apple monitor costs more than something else? Because people will pay more to get good colors and not have to fuss with ICC calibration.
Re:Why Does Apple Offer Free Engraving? by eps on Saturday November 27, 2010 @05:26PM (#1946047)
Second hand color calbration sensor is $100-$150, that's a professional quality one. And with the calibration taking 3 minutes every few weeks (if one is punctual) it seems that you want an Apple monitor because it's an Apple monitor and not because its color reproduction is good.
Re:Why Does Apple Offer Free Engraving? by Toucan on Sunday November 28, 2010 @11:04AM (#1947530)
Is there a specific reason it has to be an Apple monitor? I have an HP IPS monitor with DisplayPort that I use calibrated with my MacBook Pro. What am I missing out on?
Re:Why Does Apple Offer Free Engraving? by chunkbot on Saturday November 27, 2010 @03:07PM (#1945749)
Not true. The second-hand market for Apple computers is HUGE.
Re:Why Does Apple Offer Free Engraving? by fuxx0r on Saturday November 27, 2010 @01:11PM (#1945463)
I think another point is, that the most people wont buy a used engraved ipod. Maybe they prefer a new one instead a used one.
Re:Why Does Apple Offer Free Engraving? by sanj on Saturday November 27, 2010 @01:13PM (#1945470)
Did you read the article? That was the entire point.
Re:Why Does Apple Offer Free Engraving? by Splines on Sunday November 28, 2010 @03:28AM (#1947004)
Wouldn't the market adjust for this fact? There is less demand for engraved iPods, therefore the price for them would be lower. If I was in the market for a used iPod, I sure wouldn't mind buying an engraved one if it was $50 or $100 cheaper than the non-engraved kind.

If anything, Apple is encouraging a used market, by artificially creating a lower-end used market.

If Apple really wanted to prevent a second-hand market for iPods, they'd do something like permanently lock an iPod to a specific iTunes account.

Re:Why Does Apple Offer Free Engraving? by snow_mac on Saturday November 27, 2010 @01:22PM (#1945485)
I bought an engraved iPad yesterday via Apple... Your point?
Re:Why Does Apple Offer Free Engraving? by jmreid on Saturday November 27, 2010 @01:54PM (#1945560)
This is exactly the reason.