The killer livestreamed to Facebook and people captured that video and re-uploaded back to Facebook 1,500,000 times.
A cursory read of their statement would have you believe it was only viewed 4,000 times.
This is criminally dishonest.
1.2m "blocked at upload". Not shares or links.
Remaining 300k were not "blocked at upload".
This is why Facebook's specific numbers like "4000 times" are so insidious and deceptive.
It's what they intentionally neglect to say that's important here.
That's deceptive because it only covers the original video and not the copies which is really irrelevant.
And it's deceptive because it starts the clock when NZ police alerted Facebook, even though it's Facebook's responsibility to manage their platform, not the police's responsibility.
If the video was re-uploaded and not blocked 300,000 times, then total views is most likely in the millions.
And Facebook continued to disseminate this material for thousands of minutes.
I can only conclude these more important numbers are intentionally excluded from Facebook's report because Facebook wants people to focus on the other, meaningless numbers instead.
That's deceptive.
Damn, that's a LOT of people with access to the original source, or a copy of a copy, having a really strong desire to share the video on their personal or throwaway account.