1. Sidekiq (https://github.com/mperham/sidekiq) 2. Couchbase (https://www.couchbase.com)
what license would you even use for that - it seems everything here allows commercial
This is basically "you're free to use the application and the source unless you're a company where 25 people or more will be using/modifying this software". Mind you, I see an issue with this where proving that the number of people are actually using the software is difficult. I'd prefer a version where it's just the number of people in the organisation in total.
Creative Commons licenses are good for documentation and manuals.
ThoughtBot came around later, and feels much like a adhering to a lot of the similar cultural habits.
Note: I worked for TW, currently at Red Hat. Note 2: Somne of TW's projects under the other pillars are open source first, but aren't related to this topic.
So I fully support companies offering their software free, except to run commercially.
To note, about 8 years ago I saw many companies and people open sourcing interesting software. This was for personal gains... They were a consulting company. ThoughtBot was a good example, they made tools, they made blogs about ruby on rails, they also sold their professional services. And it worked.