What about the fact the he wanted the video viewed and his crap to be read? Not participating in something he wants is (another) motivation for avoiding his creations.

He's a terrorist, he intended to terrorize. Looking him in the eye and telling him to fuck off is the best thing you can do.

Should we assume that any view plays into the aims of the attack, or is there a way to view this footage that thwarts its goals? If there is a way, what can we do to increase the number of people who use it (given that they view the footage at all?)

If I open my browser, pop on to twitter, and the video is right there waiting under the top trending topic ... it might as well be Time Square.

So click "hide" and carry on.

Or Twitter can implement a "do not autoplay sensitive content" feature.

I wish they didn't autoplay anything.

I think you can turn that off in your account settings, actually (it may be called something like "data saver" or the like)