The problem isn't so much that it is frowned up or declared evil, but it's that we have somehow built the worst of both worlds: we are most definitely not a "privilege-free" meritocracy, but we like to pretend that we are. The British aristocracy gave their kids all the advantages they could, too, but at least everyone knew that system was unfair and the concept of "noblesse oblige" came out of that knowledge. We've replaced noblesse oblige with "I got all my success through my own brilliance so screw your lazy ass."
I'm not suggesting we return to an aristocratic system, but I am suggesting we fully acknowledge the role of unfair advantage, and luck, in anyone's success, in addition to their own skill and hard work.
One of the things I found most interesting about the current scandal is that one of the parents paid over a million dollars to commit this fraud. With numbers that big you have to wonder why they just didn't give a donation that large - probably would have had a similar effect. I think one main reason is that a donation would make everyone say "Oh, well your kid got in because of your huge donation." (See Jared Kushner). Committing the fraud allows the fiction that it was just skill and hard work that was the reason for the acceptance to continue.
If you go back in history, I believe you'll find that most socially advantaged people simply thought they were inherently better than others. "I worked harder", whether true or not, is a better narrative.
That's true now, is it not? It's certainly a common view. People who are rich deserve it; they are more deserving. They're better people. They must be, because how else would they be rich? In the US meritocracy (and indeed, many others), anyone who has done well must have done it through merit because that's how the system works, so they must be a better person.
Modern society may have its flaws, but I do think this particular historical trend is positive.
The political system is currently having a meltdown because it has done an excellent job of eliminating the non-rich, but an absolutely terrible job of finding rich people with real merit.
So we've had a few years of entitled morons - not an exaggeration, in any way - from all the best schools and universities doing and saying incredibly stupid things.
And yet... the polish remains untarnished. Oxford and Cambridge are still considered ivy-festooned havens of academic excellence, and not bought-and-paid-for finishing schools for academically mediocre plutocrats.
A handily supportive media means many voters still trust and respect the plutocrats, in spite of the evidence that they're essentially just self-serving wasters, and not too bright at that.
It's too late to return to an aristocratic system, because we already have one. So, by all accounts, does the US - although both are camouflaged by an expediently deceitful narrative of tough self-made meritocracy which is wholly dishonest.
I agree with you that providing with your kids is a basic human behavior. My fiancés parents fled their country to come to the USA to give themselves and their kids a better live. A lot of people work hard because they want to provide that for their family. I think that is productive and great.
But there is the opposite side of it shown here. People abuse their power and wealth to provide a very clearly unfair advantage. And to make it worse, a lot of society rewards it. I have been in conversations where company X only hires from Ivy Leagues and 4.0 GPAs, and there is a very perceived notion that having such an education will get you places you can't otherwise do it.
One of the brightest and best coworkers I worked with had an average GPA from a state school (he was from that state), and was rejected by several employers. Personally, I look for the ~3.0 GPA student who worked through college, or can show more than just school and a 4.0 GPA. I know that student worked hard to get where they are, and that they have hit their heads against the wall to figure out something.
As with other antisocial trends, we just need to implement strategies to counter it. This is already something we do -- eg. scholarships --, so while it might sound harsh, it isn't particularly controversial. We probably need to intensify our efforts.
This is one we can and should change.
As the kids these days say, "don't hate the player, hate the game".
I am not saying that it is 'evil' but it does contribute to the wealth gap in our society. I definitely don't want it to go away, I want my children to get the same benefits that I had!
I guess my point is that the entire system is rigged and because so many people have benefited from it, including me, it's not going to be fixed anytime soon. It's important to recognize the ways in which the system is rigged so that we can level the playing field where we can.
Caring for and providing as much of an advantage to your kids as one is able is a basic human (one could even argue 'mammalian') behavior. I'm disappointed that the narrative is trying to label such hard-coded behavior as everything from 'evil' to 'frowned upon'.