The Aldi effect: how one discount supermarket transformed the way Britain shops

Re:The Aldi effect: how one discount supermarket transformed... by coldtea on Tuesday March 12, 2019 @06:00AM (#19366646)

>"I have to buy their own-brand fake ariel washing powder"

You give too much credit to advertising and brand identity if you think "fake ariel" is something inferior to "real ariel", or that "real ariel" is something hard to achieve that means quality.

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Re:The Aldi effect: how one discount supermarket transformed... by ChrisRR on Tuesday March 12, 2019 @09:07AM (#19367716)

I didn't say it was necessarily better or worse, just that almost all of their branding intentionally rips off brand name designs. I've shopped in Lidl and Aldi a good few times over the years, and some of their stuff is fine quality, some I wouldn't touch with a bargepole. You just don't know until you try each product.

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