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Re:France Plans 5% Digital Tax as Governments Chase Internet... by sharpneli on Sunday March 03, 2019 @08:35AM (#19294354)
VAT is generally not paid from b2b transactions which are the vast majority of ad sales.

To be precise you do pay VAT in some cases but then it is refunded. So no money to government.

Re:France Plans 5% Digital Tax as Governments Chase Internet... by kgwgk on Sunday March 03, 2019 @08:39AM (#19294371)
VAT would be only partially refunded. Unless you’re selling your product/service for less than it costs you, not a good business model.
Re:France Plans 5% Digital Tax as Governments Chase Internet... by tonyedgecombe on Sunday March 03, 2019 @12:44PM (#19295676)
It works its way down the supply chain until it reaches the consumer.