What's the justification for any price? The market supports it.
It's not a market, it's a walled garden.
This shit is why I am so in favour of Epic's game store. 12% because they can. Finally challenging the absurdity of 30%.
https://9to5mac.com/2019/02/12/apple-news-subscription-servi...
They offer perks. For example, I use cash-back credit cards for nearly everything, including with Apple Pay. It's like everything I buy is slightly discounted. The travel cards are also really popular. The perks offered by the non-credit payment systems are not as good and usually temporary.
The non-credit based systems are popular in countries where credit card use is less prevalent. Asian countries were largely cash-based until now, so it makes sense that electronic "cash" is the next step.
You do realize that the price is marked up to account for this “discount”, right?
But that doesn't mean I get a discount today for using cash, so I'll use the card and get cash back.
I believe they've been able to negotiate that down to 15%.
In any case I don't know the non-credit-card based payment systems in the USA and if any of them are taking off.
Here in Japan several have sprung up recently including PayPay by Softbank and they are currently charging 0% to retailers for the first 3 years and apparently 0% if the retailers signs up for their bank.
To customers they are offering 20% off all purchases up to $10 a purchase (so in other words $10 of a $50 purchase) and you're allowed to collect up to $500 total over the campaign. And they give you $5 to sign up.
https://paypay.ne.jp/
Also surprising is Paidy run by DMM (a company that makes the majority of their money selling porn but has been branching out like crazy)
https://paidy.com/
It does make me wonder how credit card companies can possibly keep their lock. I'm guessing they'll try to get everyone else banned?
IIRC PayPay works via OR code so no need to go through Apple Pay (NFC) or similar and just as fast or faster. Potentially you could even use it without an app.