> The right thing to do when taking a cc for a trial is to send reminder emails that they will be charged.. Which not enough do.
> Wouldn't the "right thing to do" be to not auto-renew the account?
I suspect we sometimes conflate "right" and "convenient". I am curious, don't most people (especially those with technical chops) just drop a calendar event as a reminder?
Those would also be good ideas.
The worst scenario is when the subscription begins and the user has forgotten the cancelation date. A link could be embedded in the email to say yes or no. It must be profitable not to do this for some.
Not sure about that. Wouldn't the "right thing to do" be to not auto-renew the account? Suspend the account after the trial until the user logs in and confirms the renewal?