Well, if I order food from the Fat Duck[1], to name just one example, I expect the restaurant to prepare my food and not some "cook" in a container throwing together some stuff coming from trucks owned by a convenience food purveyor.

So yeah, I think it's shady and dishonest.

Sure, if a restaurant allows their brand to be used for such shenanigans they deserve all the bad press they may get.

Disclaimer: I use the Fat Duck as an example. I'm pretty sure they don't do home deliveries, let alone - Deliveroo.

[1] https://en.wikipedia.org/wiki/The_Fat_Duck

> IF the quality is the same

That's the thing. It isn't. Every franchise, big or small, has wildly different quality of ingredients and preparation (and even send the correct damn drink and remember the dip) among outlets, and if I order from that one, I want that one to prepare my food.

Even down to the cook (not even "chef"). I go to a specific restaurant on a weekly basis, where I know the names of the cooks. I order different dishes depending solely on who's working that day, since I know which get prepared best by who.

Deliveroo Editions sites are clearly marked on the app with a banner across the main photo of the restaurant. You aren't led to believe the food is coming from somewhere it isn't.

> banner across the main photo of the restaurant

> You aren't led to believe the food is coming from somewhere it isn't.

I think we have different definitions of what being 'led to believe' is.

That’s a pretty big claim. Got a source for it?