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A comment on Netflix claims Fortnite is now a bigger competitor than HBO. Parent comment

Re:Netflix claims Fortnite is now a bigger competitor than HBO by dodobirdlord on Sunday January 20, 2019 @12:50AM (#18951422)
To propose a less cynical alternative, high screen time means users are deriving a lot of utility from the service and are unlikely to end their subscriptions.
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Re:Netflix claims Fortnite is now a bigger competitor than HBO by evv on Sunday January 20, 2019 @01:23AM (#18951499)
I've heard from Netflix employees that retention stabilizes once a certain number of hours per month are watched on an account.

I think that optimizing for time watched is genius for Netflix for exactly the reason stated above. Of course it helps drive retention, but the ultimate benefit is netflix-izing our culture so that a subscription is just necessary for our social life.

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