May I recommend an alternative bang? "!s" (for startpage.com) is my companion.
It doesn't always work perfectly, but in theory [0] Startpage offers the same (edit: non-bubbled[1]) results as big G, while retaining your privacy.
!s usually works for me. I always use !s before begrudgingly doing a !g. I have no other affiliation to Startpage or DDG. And to be fair, I think we have to simply accept Startpage's assertion that they preserve your privacy.
[0] https://support.startpage.com/index.php?/Knowledgebase/Artic... [1] https://en.wikipedia.org/wiki/Filter_bubble
I'd be interested in more concrete reasons to use DDG over Startpage. First thing that comes to my mind is that with Startpage, Google still "reads" your search queries, which might leak info. What else?
1) I came to like DDG's grouping of results by site. See a result and think that page's site might have more results? Click the favicon.
2) DDG is faster now than it was a few years ago. (At least it seems that way, for me and the things I typically search for).
3) Extensive bang shortcuts: https://duckduckgo.com/bang
4) Different, non-personalized search bubble. I like the idea of non-monocultures, which I guess extends to my search results.
Downsides:
-1) Some time ago DDG changed to requiring the same stupid quoting behavior Big G began mandating for required search terms, replacing +.
5) might come in handy, if you're a keyboard person: you can use cursor down/up to scroll through the search results, and Return to select (go to) one.
It seems heavily skewed to oracle/ms server when searching anything sql related. Perhaps because it's powered by Bing?
Now you have to go to Tools and change All Results to Verbatim every single time you want it to stick with your actual search terms. It's a shame the quotation marks don't mean anything anymore.
* DDG is atrocious for anything other than English * Programing/IT searches often yield garbage on DDG while on Google a good result is within the first 3.
I have it as my default now too, but "!g" is a constant companion.
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Regarding Google and Amazon being unstoppable... it seemed the same once for Microsoft.
Once they get too big/powerful (which they arguably already are), they could be broken up or severely hamstrung by legislation.
They can also start to stagnate and be out-done by new competition based on new technologies.
All of those seem unlikely right now, but 10 years can change a lot.
Of course both Google and Amazon both enjoy large network effects and are pretty capital intensive. Which is typical for mono/oligopolies.