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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by dhimes on Wednesday January 16, 2019 @11:02AM (#18921952)
But did you need an ad to get you to do that? Seems like that's the one ad you don't need to see.
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Re:After GDPR, The New York Times cut off ad exchanges and k... by JAlexoid on Wednesday January 16, 2019 @12:06PM (#18922538)
That depends on where you see that ad. If you search for that particular hotel on Google, it's going to have an ad from N online travel agencies(OTA).

If you do a broad search on OTA website, then you're likely to book the same hotel that you stayed last time... Thus pushing it up is a great way of getting you to book... But that depends on how much the hotel is contributing in marketing

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