But granted, the transition took a while and was not just a matter of habit.
Having said that, why could one not publish important classic texts in a phonetic vernacular version, and leave the study of the originals to those with the inclination (just as most people in the West do not learn Hebrew, ancient Greek, and Latin; yet can find versions of the Bible, Euclid, Seneca, and Newton that they can read if they so desire.)
It's unclear to me how far that extends. (This issue seems intertwined with the issue that many speakers of other Chinese "dialects"/"languages" also use Standard Written Chinese (ie Mandarin), btw.)
It is possible to write some register of Chinese in phonetic writing, though - that's shown by Dungan (written in Cyrillic), by the experiments in the 30s (quoting Mao again: "we have begun experimenting with Hsin Wen Tzu—Latinized Chinese. It is now used in our Party school, in the Red Academy, in the Red Army, and in a special section of the Red China Daily News."), etc.
That's a vast understatement. Adopting a writing system that would render everything written in the formal register incomprehensible isn't exactly a tenable position.