And those points are precisely, numbers. In terms of Products, Three years after the introduction of MacBook Pro Touch Bar, I still think the previous gen MacBook Pro is much better. Four Years after introduction of Homekit, Nearly 7 years since they kicked out Scott forstall because of Apple Maps, and it is still pieces of crap outside US, UK and China. How Many years after App Stores? Think MacBook Air was long in the work? It was because of huge amount of criticism from MBP they decided to make a Retina MacBook Air just to shut us up. ( For the time being )
It is not that their numbers aren't doing good, but their product and services quality are declining. Most of their Product Line seems like a mess. And we are paying a premium for it, we are not iSheep, but that value proposition is declining everyday.
Oh, Did I mention All MacBook Pro TouchBar had a design flaw with Thunderbolt that increase the MacBook failure rate? Yes these things happen under Steve as well, but once these were known a new iteration of design would have been make a year later, instead we are sitting on the same shit for years.
You are still part of there marketing machine.
Compare that to for example how Microsoft have split their dependence on Windows, and now have xbox, azure, office as truly diverse business lines. Or Amazon and their AWS division (their content still relies too much on Prime subscriptions coming from the store).
"Doing bad" is not a good description, but in terms of trajectory, they are far from a safe strategic bet right now.
Today, Apple earns 70b/year profit, is growing at 10% per year and is incredibly diversified. They could survive on any one of their businesses and in recent years grew two from nothing i.e. Services and Wearables into 1B+ businesses. And they still have their 1B/year content play starting in 2019 and they have AR glasses rumored for 2020.
And you think Apple is doing bad as a company ?