Perhaps that's why getting a job seems to be much harder now for a decent percentage of people too, since now the competition is worldwide and mostly sky high. Employers can keep looking for the 'perfect' employee (and skip over people they would have hired with fewer options) and employees can keep looking for the 'perfect' company or organisation (and skip ones which may have been 'good enough' before).
The market's been widened significantly, so those who aren't at the top of their field are against much tougher competition.
1. Money. There’s a lot to be earned here, and the advertising spend to entice users is equally high.
2. We already live our lives on social media anyways. What’s one more app?
3. A very good value proposition: access more singles than a random bar, and avoid the painful uncertainty of whether or not they’re interested. (Whether or not it delivers on this is another matter).
4. MeToo. There’s basically no chance for miscommunication if both parties swiped right.
On a lighter tone, http://www.collegehumor.com/post/6948732/what-youre-really-s....
But for the larger population, I’m not sure that apps like Tinder are a good idea. For every few positive stories, including the ones in the article, there seems to be dozens of stories of misogynistic rants, unsolicited dick picks, and worse. Men appear to suffer pretty bad on the match ratio with the vast majority of matches going to a minority of men, while women appear to suffer the majority of the abuse.
It seems pretty inefficient, and I’m kind of amazed that everyone seems to have an unspoken agreement to keep using these apps.