Re:Seagate Announces 16TB HDD
by ksec on Thursday December 06, 2018 @03:34AM
(#18616321)
>To put it another way, why wouldn't someone undercut the current suppliers and sell at just above their marginal cost and take over the whole market.
Moat. Or the Entry Barrier. You can't built a Fab, ignore the yield and expect it to be profitable. TSMC famously said they will never enter the NAND and DRAM market and thought of those as commodities. In 2017 that look utterly stupid when NAND and DRAM prices were sky high, while not widely reported, making Samsung Electronics the most profitable company in the world ( They own ~60% of the world's DRAM and NAND market ), even more so than Apple. By 2018, a 5% drop in World Wide Smartphone shipment trigger a knock on effect, the prices has seen been plummeting. Still profitable, just not as much as they were.
It was once thought the $100B USD from China would have solve this problem. Even if they make 50% less yield, and earned net zero margin, along with forcing Chinese Smartphone companies to use a percentage of those components, should have been enough to sustain those Chinese based NAND fab. Turns out it wasn't quite as easy as they thought. Most of the DRAM and NAND were far too inferior. 3D NAND, or Multilayer Stacked NAND along with leading edge node is a huge barrier of entry.
One reason why you keep hearing there are lots of IP theft going on.
Note: All the Apple product sold in China are using Chinese bases NAND.
Moat. Or the Entry Barrier. You can't built a Fab, ignore the yield and expect it to be profitable. TSMC famously said they will never enter the NAND and DRAM market and thought of those as commodities. In 2017 that look utterly stupid when NAND and DRAM prices were sky high, while not widely reported, making Samsung Electronics the most profitable company in the world ( They own ~60% of the world's DRAM and NAND market ), even more so than Apple. By 2018, a 5% drop in World Wide Smartphone shipment trigger a knock on effect, the prices has seen been plummeting. Still profitable, just not as much as they were.
It was once thought the $100B USD from China would have solve this problem. Even if they make 50% less yield, and earned net zero margin, along with forcing Chinese Smartphone companies to use a percentage of those components, should have been enough to sustain those Chinese based NAND fab. Turns out it wasn't quite as easy as they thought. Most of the DRAM and NAND were far too inferior. 3D NAND, or Multilayer Stacked NAND along with leading edge node is a huge barrier of entry.
One reason why you keep hearing there are lots of IP theft going on.
Note: All the Apple product sold in China are using Chinese bases NAND.