This is one of the reasons clickbait was so prevalent on facebook a few years ago - people clicked on these so much that they were ranked very highly. But in user surveys, the same users claimed they hated clickbait and wished it wasn't there. So what do you do?
Is it moral to allow people to only consume the things they believe they need, even if the things they believe they need are only that because they are addictive and potentially harmful?
If allowing cherry picking exactly what they want is the only moral way to provide the news, does that mean all prior forms of broadcast news publication were immoral (e.g. television & radio news broadcasts)?
Banana Banana Banana Banana Banana Banana Banana Banana Banana Banana Banana Banana Banana.
If doing my taxes were as exciting as my reading list I would get much more out of my paycheck.
That reminds me of Austrian praxeology.
Behavioral patterns that lead individuals away from their goals do exist. Such irrationality is what most of behavioral economics policy advice is all about.
It's easiest to explain with the difference in long term goals and short term decision making. There it gets obvious very fast that peoples immediate preferences do rarely reflect their stated and consistent long term preferences.
If a site evades my ability to disapprove and stay away from it, it should not be rewarded.
What people read does correlate with what's important for them, by definition.