Microsoft Is Putting Ads on the Mail App in Windows 10

Re:Microsoft Is Putting Ads on the Mail App in Windows 10 by maxxxxx on Friday November 16, 2018 @12:32PM (#18470225)

I am sure that providers with paid products like Netflix or HBO are watching closely. Until now the deal was that the customer pays to get rid of ads but maybe they can make the customer pay and still show ads?

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Re:Microsoft Is Putting Ads on the Mail App in Windows 10 by wbond on Friday November 16, 2018 @12:42PM (#18470340)

I’m fairly sure Hulu has done this from the beginning, right? I never understood the allure of paying for Hulu but still seeing ads. I just went to check and apparently you can pay extra to get rid of ads.

Recently Amazon has been playing ads at the beginning of shows that are offered for free via Prime. I feel like I even saw them when I had bought a season of a show, but it is now offered for free via Prime.

So far it seems like buying shows and movies through Apple is ad-free.

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Re:Microsoft Is Putting Ads on the Mail App in Windows 10 by kxrm on Friday November 16, 2018 @12:38PM (#18470280)

Yea, that's the cable revenue model, it's not working out so well for them right now. I would be very careful about double dipping.

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Re:Microsoft Is Putting Ads on the Mail App in Windows 10 by lintroller on Friday November 16, 2018 @12:38PM (#18470278)

I don't think that Microsoft serving ads within their native mail application has strong ramifications for Netflix or HBO. They are different market segments with different expectations.

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Re:Microsoft Is Putting Ads on the Mail App in Windows 10 by jklinger410 on Friday November 16, 2018 @12:46PM (#18470385)

The pressure to serve ads in everything that has eyeballs on it is universal.

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