P. T. Barnum, now he was old school! He never shied away from using ridiculous stunts like this to get attention. He would write newspapers under pseudonyms railing at his own products to get noticed. He once hired a begger to place 4 bricks at various points on the sidewalk outside his famous museum. The begger would take a 5th brick and walk around on a circuit, replacing each brick with the brick in his hand. Every hour, he would brandish a ticket and walk through all the galleries of the museum. Soon, he'd generated enough curiosity that people were buying tickets to the museum just to follow him around. Some were even staying inside, captivated by what they found on display.

Foolish stunts are as old school as it gets.

"The Fabulous Showman" bio of P.T. Barnum. Essential business reading.

I'm probably not old school but I agree. This kind of thing may be cute for a business in a...lesser(?) market but I don't think it sends to right money for someone dealing with my money, credit cards, revenue to do so.

And from the article:

    "Not the sort of thing we'd publicize
    on purpose, 'cause it is a little childish...but
    they started it!"

    "It seems awfully immature to resort to 
    fraternity tactics to draw attention,"

My comment above was my opinion (hence the "I think"), and I think a valid one.

Thanks for the link though. Good read.