What's your reasoning? How to you claim to know the motives of the people that planned that product?

Perhaps it is, but the author's argument appears to be that corporate virtue signalling is bad because it is hypocritical. Examples: B&J despite parent corporation's cream, Qantas vs. work rights, and though not mentioned in the article, probably the same deal for Nike.

And to be fair, there is a point there: corporations will back progressive social ideas that explicitly aren't anti-capitalist.