Re:How to Stop the Corporate Virtue-Signaling Before It’s To...
by s9w on Tuesday November 13, 2018 @06:47AM
(#18440272)
The anti-trump ice cream is virtue signaling in itself - without the skin-bleaching cream thing.
Re:How to Stop the Corporate Virtue-Signaling Before It’s To...
by richmarr on Tuesday November 13, 2018 @06:48AM
(#18440282)
What's your reasoning? How to you claim to know the motives of the people that planned that product?
Re:How to Stop the Corporate Virtue-Signaling Before It’s To...
by cauchyschwartz on Tuesday November 13, 2018 @06:54AM
(#18440304)
Perhaps it is, but the author's argument appears to be that corporate virtue signalling is bad because it is hypocritical. Examples: B&J despite parent corporation's cream, Qantas vs. work rights, and though not mentioned in the article, probably the same deal for Nike.
And to be fair, there is a point there: corporations will back progressive social ideas that explicitly aren't anti-capitalist.
The lead example given is Ben & Jerry's anti-Trump ice cream, which is being painted as "virtue signalling" because Unilever apparently sells skin-bleaching creams in India.
Let's just dwell on that for a second... Josh Dehaas is accusing Ben & Jerry's of cynical motivation, claiming that their "virtue" is performative, based on the actions of another part of a multi-national organisation.
A multinational conglomerate is not a single entity with singular motivations. The framing is flawed... almost certainly designed to appeal to people who already believe "lefties" are "virtue signalling".