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cauchyschwartz

So if I'm understanding, raw text is fed into the geotext python library, which parses out geographical locations and adds to the count.

I'm very skeptical that there are 18 new jobs on the island of Jinja, and that instead the analysis is picking up the Jinja templating language

Edit: same thing for "cambridge" in the same location as Jinja Island. Obviously probably refers to Cambridge MA, where Tufts/Harvard/MIT are all nearby, so tons of companies will be there.

Right, as long as there is still prestige associated with the company name, people will still try and work there. We as a society encourage it. You can get social clout from working at Exxon-Mobil or any of the big banks -- likewise the social capital you get from working at Facebook/Google/etc. is large, regardless of the privacy and ethics implications in working there.
Perhaps it is, but the author's argument appears to be that corporate virtue signalling is bad because it is hypocritical. Examples: B&J despite parent corporation's cream, Qantas vs. work rights, and though not mentioned in the article, probably the same deal for Nike.

And to be fair, there is a point there: corporations will back progressive social ideas that explicitly aren't anti-capitalist.

Regardless of how one feels about the issue, the article doesn't seem to focus on the "how" at all despite the title (at least nothing that I can see), but rather just seems to state that Corporate Virtue-Signaling is bad.

Ok, so there is one paragraph that mentions the "Community Pluralism Principle" and that shareholders should hold their company accountable for politicization, then throws a pithy quote that "The social responsibility of business is to increase its profits.”

The issue with this kind of statement is that it falsely implies that politicization is adverse to profit. Are we to believe these companies like Nike or Ben & Jerry's are pursuing politicization purely for social motives, or has someone done the math to determine that this politicization can actually translate to higher profits? Likely it's somewhere in the middle