Yes, absolutely: they are envious of what other people have, that makes them want it, but only as long as other people can't have it, too. They want to be the people in the secret tree house, on the inside, looking out at the unwashed masses who they are intellectually and morally superior to.

Apply practically built an entire company on this notion.

I think you meant Apple :D

I concur, dear Sir, I concur.

Sent from my iMac.