In related news:

    Erasmus Darwin held that every so often you should 
    try a damn-fool experiment. He played the trombone 
    to his tulips.

    This particular result was, in fact, negative.

That's from "A Mathematician's Miscellany" by Littlewood, which is an excellent collection of quirky bits and pieces of this kind. Highly recommended.

https://archive.org/details/mathematiciansmi033496mbp/page/n...

Any 'experiment' of this sort that isn't double-blinded and controlled is not worth doing, and shouldn't even be considered news.

We live in a world where decades later our culture is still reading and (even making movies!) about Masuru-Emoto-style bullshit because we don't teach our children science properly.

Never heard of this guy before, what an interesting.

A true con men.

I hope there is a lounge-core room featuring all the Richard Cheese covers.

Advertisement at it's finest: I was suggested to buy an oscilloscope on that page

The very finest cheeses, I suspect, will benefit from live performances instead of canned recording played through some cheap speaker. Perhaps he should hire a chamber music ensemble to play to the cheeses every day.

According to the local free (crap) rag he's playing Led Zeppelin for the cheese, which would be difficult to perform for a chamber music ensemble.

What begged the question: Why is there the Apple (record company) logo on the picture, if he claims to play Led Zeppelin?

I’ve toured an artisanal bourbon distillery in Kentucky that does something similar while the bourbon ages in barrels. The music plays loud around the clock to keep it vibrating (among other things).

Amazing

bringing culture to cultures?

Now I want to eat cheese, it's really not nice to post food-related content. I don't thank you.