Perhaps one counter argument to this is that, at the end of the day, pretty much all profit-driven enterprises will do what is necessary to maximize profits (without regards to emotion).

So, if anything, I give it to Netflix that at least they're being honest about it, as opposed to lots of other "we're changing the world", cultish organizations that talk a lot about how "we're all a big family", but then when the going gets tough all that goes out the window in the interests of "maximizing shareholder value".