And that's fine, you have other options available to you. Apple's target demographic prefers simplicity first, convenience second, with niche features way down the line... and Apple delivers.

Personally, I prefer the Android ecosystem, and honestly I'd very much prefer even more control than that. In fact, I'm really excited about the Librem 5 project, which is pretty much the exact opposite of Apple. However, many of my friends prefer the Apple experience.

A product doesn't have to cater to everyone. If it tries to, it ends up alienating everyone.

I always thought Apple sold lifestyle/fashion primarily; their target demographic are those that buy in to fashion readily. They're highly concerned with looks and want to pay more to flaunt their wealth.

I've always found the Apple-way, wrt UI, to be different; more confusing for me because I'm used to a different paradigm. But, there's some lock-in effect there, if you start with Apple, you become accustomed to their way and then other "ways" seem more complicated. In practice it seems largely to be just familiarity.