> "Form over function" is not "Apple's way". Apple's way is function, period, paragraph.

I like Apple's design, but that's...definitely not true. You could charitably say that Apple's goal is a seamless marriage of form and function, and they do that better than most. But they have always cared more about aesthetics than any other important developer, of hardware or software.

Exquisitely thin keyboards that don't work reliably, missing ports that need dongles, a touchbar that doesn't really add much and sometimes gets in the way, super-thinness at the expense of extended battery life, and a missing headphone jack are all examples of form over function.

Meanwhile a function-motivated Finder in MacOS would not look anything like the clunky dinosaur we seem to be stuck with.

is that what putting usb ports on the back of an iMac is? function, period, paragraph, and publication?

Where would you suggest the ports be located on a desktop computer whose sides are not thick enough to accommodate any ports?

Perhaps they should be located in the middle of the screen? ;)

well, for the imac, the thickness is more than thick enough to handle usb ports, they just taper it off at the edge so certain three quarters shots make it look thinner than it is. there's also a bezel on the front that could be accommodating. i think the bottom of the screen is an obvious choice, or even integrated into the stand. I understand why they don't do any of these things, and I wouldn't put usb ports in the front of an imac either (its very pretty and sleek). but, a theoretical function first machine would certainly have usb ports right in the front. my monitor has usb hub functionality, but they're all in the back, or behind a plastic shroud on the bottom. I don't get it- its an ugly dell monitor anyways, that i bought for the resolution, why not make it uglier and more useful? so yes, its not just apple, and at least they don't seem to have those useless plastic shrouds over cables. but the imac is not a function first machine, not from a cooling perspective, and certainly not from an I/O perspective.

>is that what putting usb ports on the back of an iMac is?

Yes, why not? Tons of PC laptops had it that way as well, even industrial-style all-function PCs.

well, older laptops had top mounted hinges that allowed for a lot of I/O real estate on the back. that allowed them to work well on a tight desk, with power, usb hub, whatever coming out the back. for a portable machine, i think most accessible things should be on the sides, and the newer hinges on most laptops that are mounted to the back of the chassis mean that back mounted ports aren't an option. the obvious function first choice is side mounted ports, with a bottom dock with power redundancy and everything else. best of both worlds. i don't know if older laptops are the relevant comparison point to a new imac all in one desktop though. I understand why they are on the back, but its clearly not a function first decision (putting them on the front would be way more functional.

200 options one person will never use is 190 options that other people won't use. And they're not mutually exclusive.

I'd rather present all of the options and let the user learn what options are there even if they never use them.

And that's fine, you have other options available to you. Apple's target demographic prefers simplicity first, convenience second, with niche features way down the line... and Apple delivers.

Personally, I prefer the Android ecosystem, and honestly I'd very much prefer even more control than that. In fact, I'm really excited about the Librem 5 project, which is pretty much the exact opposite of Apple. However, many of my friends prefer the Apple experience.

A product doesn't have to cater to everyone. If it tries to, it ends up alienating everyone.

I always thought Apple sold lifestyle/fashion primarily; their target demographic are those that buy in to fashion readily. They're highly concerned with looks and want to pay more to flaunt their wealth.

I've always found the Apple-way, wrt UI, to be different; more confusing for me because I'm used to a different paradigm. But, there's some lock-in effect there, if you start with Apple, you become accustomed to their way and then other "ways" seem more complicated. In practice it seems largely to be just familiarity.