While names, locations etc doesn't necessarily make something trustworthy - the absence of them do feel way more sketchy.

What other way is there? Have a button to “let the CEO call me and pinky promise me that the website info is truthful, complete and correct”? Would you believe it then?

That's obviously not what he's suggesting? He's just saying (and correct me if I'm wrong) that, for a company whose business is based in no small part on trust, it's a bit weird to not have any information about any of the people involved in the project.