If an industry augments a function employing 100000 people so that every person can do twice as much, then that has the exact same effect as fully replacing a function that employed 50000 people; in both cases they need 50000 people less and they should do something else.
Demand is the key to the whole equation. No demand, no employees, automated or human.
That's exactly the point - we need to be conscious of these possibilities, and steer towards the one that is preferable.
Actually, people did think that the internet would greatly increase niche markets pretty early. And that requires marketers to support.
And people did think people will own something like a smartphone, so it makes sense some people will be responsible for maintenance.
So maybe with all those new technologies coming(which some do new jobs), someone will need to build and support them, and who knows how many people that will take.
Automation like this has led to new jobs everytime there's been a major change in the past and has been better for humanity. The problem is that this sometimes takes years or decades and the old workers are told to eat shit in the meantime while the capital owners collect all the newfound wealth.
Are you willing to live in abject poverty while your bosses get increasingly wealthy just because it'll be better for people in some distant future? That's a question that's usually answered with "No" and that societies don't want to even have asked if they wish to remain stable
Ten years ago no one would think YouTuber or Instragram model would be viable jobs for some people. Social media directors at companies large and small have to find unique ways to engage with other humans. The guy that fixes cracked screens on smartphones couldn’t have done that in 1999. UX developer/designers craft human interactions to be better.
Automation taken to the end game may create a Star Trek like world where material goods are so cheap as to almost be free. The economy could shift to value knowledge, art, creativity, novel experiences and more.