I bet they're trying all kinds of crazy stuff to make their phones look newer than 5 years old while not copying the notch they have been mocking in their own commercials.

The only thing I can think of is a pop-up camera (done already) or a through-pixel camera (not done yet). If Samsung pulls off the latter the whole smartphone evolution is just done, over, finished.

"If Samsung pulls off the latter the whole smartphone evolution is just done, over, finished."

The next thing will be not to have a phone at all, or a holographic one. ;)